Bas Godska was OZON deputy CEO / Chief Marketing Officer and was responsible for management, development and execution of marketing strategy, budget, reporting to Advisory Committee (Board) and spotting of new (M&A) opportunities. Departments under Bas' and Acrobator responsibility: Direct Marketing, Online Advertising (PPC, SEO), Affiliates, Co-Branding, Media Sales (suppliers/agencies), Analytics (Omniture, OLAP and other), Business Insights + Brand, Customer Services Team + call / mail team, VIP events; B2B: Merchants & Gift Certificates, Marketing Support (PA), Website Editors/content managers; Ozon Magazine Team: 11 direct reports, 72 staff. Bas Godska managed to maintain forecasted growth kpi in spite of Russian economy nosedive in 2008.
OZON (www.ozon.ru) is the first Russian online retailer. It was established in 1998 by the Russian software house Reksoft. Its main goods are books, electronics, music and movies. The key shareholders are Baring Vostock, Index Ventures, ru-Net, Rakuten, Intel Capital, Holzbrink and Cisco. In 2012, Ozon had 14.5 million registered users and $250 mln. of revenue, a daily audience of 750 thousand visitors, 2.2 million SKU's and it employed 1,700 staff.