Bas Godska representing Acrobator was responsible for marketing strategy development, its execution and ROI-effective investment of approx. $100 million across 13 European countries, supported by local European matrix-managed marketing teams. Bas managed the team of 50 staff and redefined European eBookers brand strategy, optimised ROI-measurement, selected multiple local agencies across Europe, established continental European media sales representation, initiated global SEO project with Orbitz/Ebookers/Flairview, realised significant cost savings by (re)negotiating pan-European marketing contracts worth over EUR 200 million; recruited new senior marketing staff in 6 countries, business lead for marketing work streams concerning European migration to new Austin platform.
Ebookers is a part of Orbitz Worldwide. Being a leading global online brand, Orbitz Worldwide uses innovative technologies so that leisure and business travellers can research, plan and book a broad range of products. Orbitz Worldwide operates a portfolio of consumer brands including Orbitz, CheapTickets, eBookers.com, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business.